Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
Think branding is only for large multi-national corporations? Think again…
Having a nice professional logo is great, and will help your customers identify with you and is more likely to help you succeed.
It’s more important to include your logo on every piece of communication. To help people become familiar with your brand put it on business cards, letterhead, envelopes, invoices, yellow page ads, building signage, newsletters, etc…
Keep a similar “look and feel” through all your communications.